WOOL - KITX
WHY WE LOVE WOOL
 
Sustainable
Wool is grown on sheep that roam freely in their natural environment, needing only sunshine and grass to prosper.
Natural
Unlike synthetic man-made fibres made from unsustainable and non-renewable resources such as oil, gas and coal, wool is 100% natural.
Renewable
Sheep grow a new fleece every year. A totally renewable fibre. Sheep are shorn annually for animal welfare reasons, which amongst other things encourages mother and lamb bonding.
Biodegradable
Wool is biodegradable and under the right conditions it naturally disintegrates on the land or in our marine environment through a biological process.
Ethical Fibre
Wool is an ethical fibre. It has served our planet well since the Bronze Age. Wool does not enter the food chain unlike plastic microfibres made from petrochemicals.
Wool & The Carbon Cycle
When disposed of, wool acts like a fertilizer by slowly releasing valuable nutrients and carbon back into the soil.
It can be used in gardens to suppress weeds and retain moisture while trees and shrubs are getting established. 
Heat + Moisture Regulating
Wool is an active fibre. It is a natural dehumidifier, and it reacts to changes in temperature. It absorbs moisture in humid conditions and releases warm air when it is cooler.
Regulates Temperature
Wool helps the body regulate temperature by insulating from the cold and dissipating heat. Perfect for a good night’s sleep.
Resilient
Wool is a durable, resilient fibre that is resistant to moisture, soiling, compression and is comfortable in all seasons.
Odour resistant
Wool is naturally odour resistant.
Less washing and Wrinkle and Fade Resistant



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